So you’ve ventured into social media to promote your ministry and reach out to the hurting. This vast “sea of humanity” seems almost too big to target effectively with your message. However, if you are to be fishers of men, you must know your audience! How do you pinpoint exactly who’s engaging with your community and what they care about? What is the end game? What do you want them to do once they’re engaged with your group? [Read more…]