Social Media Aimed at the Heart

So you’ve ventured into social media to promote your ministry and reach out to the hurting. This vast “sea of humanity” seems almost too big to target effectively with your message. However, if you are to be fishers of men, you must know your audience! How do you pinpoint exactly who’s engaging with your community and what they care about? What is the end game? What do you want them to do once they’re engaged with your group? [Read more…]

Tips For Making Videos That Move People

The other day, I was on my laptop, surfing the web looking for ideas to help me with a personal project.  I was looking for something to move me.  I needed inspiration. What I discovered was, there are many advertisements that waste space and time, because they bypass the heart trying only to appeal to the mind. Cardinal rule of good web video making, video is for emotion. Print is for information and piling on details.

I started thinking from a Christian perspective. How does this play out in church productions? [Read more…]